Strategic Plan 2007

The objective of this study was to conduct a comprehensive visitor research and strategic marketing plan for the Currituck County Department of Travel and Tourism. The Currituck County Department of Travel and Tourism (CCDTT) retained Randall Travel Marketing, Inc. (RTM) of Mooresville, North Carolina to conduct this study.

Prepared By:
Randall Travel Marketing, Inc.
Mooresville, North Carolina
October, 2007

Table of Contents

Project Overview

Executive Summary

Study Objectives and Methodology

Project Team Experience and Credentials

Current Status

Performance Review

Research Segments

Reconnaissance Report

Lodging Report

Inquiry Conversion Mail Survey

Attraction Manager Report

Strategic Plan

Recommended Strategies


Glossary of Terms