RTM Study 2012

The objective of this study was to conduct a comprehensive visitor research study for the Currituck County Department of Travel and Tourism. The Currituck County Department of Travel and Tourism (CCDTT) retained Randall Travel Marketing, Inc. (RTM) of Mooresville, North Carolina to conduct this study.

Prepared By:
Randall Travel Marketing, Inc.
Mooresville, North Carolina
September, 2012

Table of Contents

Project Overview

Executive Summary

Study Objectives and Methodology

Project Team Experience and Credentials

Current Status

Performance Review

Research Segments

Lodging Report

Attraction Manager Report

Inquiry Conversion E-Survey

Attraction Intercept Survey