The objective of this study was to conduct a comprehensive
visitor research and strategic marketing plan for the Currituck County
Department of Travel and Tourism. The Currituck County Department of
Travel and Tourism (CCDTT) retained Randall Travel Marketing, Inc. (RTM) of
Mooresville, North Carolina to conduct this study.
Prepared By:
Randall Travel Marketing, Inc.
Mooresville, North Carolina
October, 2007
Table of Contents
Project Overview
Executive Summary
Study Objectives and Methodology
Project Team Experience and CredentialsCurrent Status
Research Segments
Reconnaissance Report
Lodging Report
Inquiry Conversion Mail Survey
Attraction Manager ReportStrategic Plan
Addendum