Currituck County Department of Travel & Tourism Includes: Visual Displays, Printed Materials, Online Promotions and Other Marketing Conducted by the Tourism Department
The purpose of this policy is to better facilitate the marketing of county tourism-related businesses. Businesses to be promoted include: accommodations, restaurants, attractions, retail shops, activities, and other businesses that are frequented by tourists. Businesses may be included in the following county promotions: print (visitor's guide, brochures, maps, etc.), website, television, radio, familiarization tours, press tours, and other marketing campaigns.
For inclusion in business promotions, a business must:
Note: Currituck County reserves the right to deny a business participation in its promotions campaigns should the business not meet county and state laws, rules, ordinances, and regulations. In addition, should the Tourism Department receive a complaint from the public about a business, that business must make a good faith effort to remedy the situation and exhibit to the Tourism Department its efforts to do so. A letter will be sent by the Tourism Director to the reported business stating details of the complaint. The business owner or representative should respond in writing to the Tourism Director addressing the complaint within 30 days. Should the business representative not respond, the Tourism Department may withdraw promotions of that business until the situation has been resolved.
All websites linked from business sites must also adhere to this policy. If any website is found to be in violation of this policy, the business link and listing will be removed.
Businesses are required to be in good standing with the appropriate regulatory agency and/or business association that governs that business.
It is the responsibility of the business to provide up-to-date contact information and a description of the business to the Travel & Tourism Department. If a business fails to provide this information by established deadline dates, it may not be listed on the Travel and Tourism website, visitor's guide and other promotional materials.
The visitor information center staff will not recommend particular businesses/agencies, but will provide materials and guidance to visitors without bias.
Currituck County tourism-related businesses will be promoted through the county visitor information centers if they meet the established county guidelines.
Brochures or other printed materials may be placed in the county's visitor information centers only after approval by the Director of Travel & Tourism or her designee. The requesting agency must send one example of the brochure to: Currituck County Department of Travel & Tourism, P.O. Box 39, Currituck, NC 27929, or hand deliver it to a visitor information center. Once approval is given, it is the responsibility of the requesting agency to print and deliver materials to the centers. The Travel & Tourism Department reserves the right to refuse brochures and materials that are deemed inappropriate or are not considered related to tourism.
For visual displays (e.g.: display cases), individual businesses may be grouped in a collective industry display (such as farm markets, shopping, vineyards). The Tourism Department is responsible for the design and set-up of display areas, which will be made available to businesses on a rotating basis.
The Director of Travel & Tourism (or designee) reserves the right to refuse a business for promotion, brochure distribution or use of visual display that:
A business denied promotion, brochure distribution or use of visual display may submit a written appeal to the Currituck County Tourism Advisory Board. Appeals shall be mailed to: Post Office Box 39, Currituck NC 27929. For questions, call (252) 435-2938.
Adopted: August 9, 2010, Tourism Advisory Board
August 16, 2010 Tourism Development Authority
Revised: April 9, 2012, Tourism Advisory Board
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